Why Wasatch Silver?
Wasatch Silver was developed to give some of the top silversmiths a chance to market some of their own unique and world-class designs and craftsmanship. Wasatch Silver’s existence is two-fold; 1) many of the Artists are not in a position to go out on their own and develop a business and client base to support them just through freelance alone, and 2) the artists often work for other companies where their styles and freedom are stifled by the demand and the style of those companies. Wasatch Silver allows these seasoned and experienced artists to make a statement about their own work, and is organized much more like a silversmith co-op.
The issue Wasatch Silver faces is the representation of Artists and Craftsman that must remain anonymous in the short term while they establish themselves as a viable business in the co-op. This gives you, the Retailer, the opportunity to sell some world-class custom-built products at a more reasonable price and a higher market demand. As such, we back our products with a 100% guarantee. These pieces are the same quality and craftsmanship as signature pieces that sell for much more. This is a tremendous value opportunity, not only that Wasatch works with some of the very best, but that the work is comparable to the very best.
You can be assured that the pieces are collector quality, and we guarantee it. When the artists are able to go out on their own, the collectors and customers will have the benefit and value of some of their best work without the premium price.
Make no mistake this is a tremendous opportunity for the retailer, the customer, the artist and the co-op. Wasatch Silver is targeting the market opportunity between production silver engraving and custom engraving. Wasatch Silver was conceived and designed to help fill that product gap, while building the following advantages:
- Custom quality silver pieces for a reasonable price
- Original work without all the custom hassles
- Reach a broader customer base
- Advantages for everyone in the value chain